I'm April the #CreativeMomista • A Vintage Soul passionate about living a simple life with a modern approach to business and branding

5 Steps To Creating A Fan-Worthy Facebook Business Fan Page

5 Steps To Creating A Fan-Worthy Facebook Business Fan Page

While some would like to argue whether or not a Facebook fan page is worth the effort, there is no denying that the pros out weigh the cons. Yes, the organic reach is low but any business or brand that wants to market their business the right way as a professional should have a fan page and embrace that they need an advertising budget. 

People are quick to criticize Facebook for requiring their users to pay to boost their content but you don't see free ads on television, radio, magazines or billboards. Why should you be allowed to advertise your products or services for free?

Let's start by addressing why as a business owner you should have a Facebook fan page:

1. Fan pages are indexed by Google, your personal profile page is not. When someone searches for you or your business, your fan page will appear in the search results. As you can see, my business fan page is the second search result under my blog/website. 

2. It is a violation of Facebook's terms to use a personal profile page for commercial gain. Accounts are being shut down daily for this practice. Its just not worth the risk. 

3. Your business is more professional with a business page. With the world wide web at the finger tips of billions of people, consumers are able to research the people and brands they want to do business with before ever contacting them. Running a business from your personal profile looks sloppy. It communicates to the world that you don't take your business seriously. You don't see Martha Stewart or Oprah running their empires from their personal pages. Want to be a big brand and attract serious clients, think and play like one. 

4. Facebook Insights. As a business owner are you able to track how many people your posts are reaching potential clients? If you have a fan page yes you can. Facebook provides detailed analytics for each post you make on your fan page. Think more than 15% of your friends are seeing your posts on your personal profile page? Without Facebook insights you have no clue how many people are actually seeing your posts. I bet you would be surprised at how low it really is with Facebook's clever algorithm. Make no mistake, you are not in control of the content that you post and who sees it, Facebook is. 

5. Sponsored Ads. Yes, if you want to be a bona fide business owner you will need to pay for advertising to market your business to the right audience. You might as well just stop complaining about it and accept it. I can promise you that your friends and family trolling around on your personal profile are NOT your target market. So how are you attracting new prospects and customers daily? You aren't if you are not consistently targeting new people. Your personal profile has a 5,000 friend limit. With a fan page you can target your ideal client  for a very minimal budget {I will get into more of that in a minute} and grow your fan base without limits. {Hmmmm, 5,000 "friends" or an unlimited amount of targeted followers? #NoBrainer}

So now that we have addressed the reasons why it just makes total undeniable sense to grow a business fan page, let's get into the fun part. The HOW.  

5 Steps To Creating A Fan-Worthy Facebook Business Fan Page

A business fan page is tied to your personal account. You don't need to create a whole new Facebook account for this. It actually goes against Facebook's terms to have two accounts. Here is a step by step guide by wikiHow on how to create a fan page. The focus of this blog post is how to properly brand your fan page and the strategies I use to market it. So be sure to read this post throughly before setting up your page. 

1. Fan Page Name. Ensure that you are creating a fan page that makes sense with your brand. Are you creating a Personal Brand or Business Brand?  Once you have crystal clear direction you can name your page. You can only change the name of your page ONCE so ensure that you get this right the first time around.

If you are creating a fan page that is around you as a personal brand ensure that you have your name in the page name. One of the biggest mistakes I see being made is people not including their personal name in their page. When someone searches for you they are most likely going to search for you by how they know you, your name. Without this piece of information in your Facebook page people will not find you. They have no idea that you have branded yourself as the "Crazy Crafty Lady" so ensure that the fan page name includes your personal name, how people know you "Susie Ledbetter, Crazy Crafty Lady".

Remember the search I did at the beginning of the blog post? If my name was not included in my fan page it would not have pulled up in the Google search.  

>> ATTENTION Network Marketers and Direct Sales Reps <<
Do NOT, I repeat DO NOT, create a fan page around your company, products or services. Stop branding yourself around a company. No one wants to like a fan page that screams to the world that you are involved in an MLM. I have 11+ years of experience in the industry so trust me on this. Its a HUGE turn off. Start seeing YOU as a brand. When you change directions and you have branded yourself around a network marketing or direct sales company guess what?  You are starting all over. Every.Single.Time. It just does not make good business sense to do this. 

My good friend and coaching client Rebecca Renfrow is with a network marketing company but do you see her leading with that? Do you see her company in the page name? Do you see a company product in the cover photo? NO. She is branding herself. She is building a tribe of followers around her passions and value FIRST. This is the proper way to create a business fan page if you are in direct sales/network marketing. Stop leading with your company. Stop hard selling people. Stop making it about what you sell. 

2. Complete Your About Information. Take the time to complete all of the info related to your fan page under the "About" section. Use this section to share your website/blog and other social media platforms that your audience can connect with you on and find additional value. Share your story, what drives your passion. This is like meeting someone for the first time, that first impression. Spend time on this, put some thought into it. Do not use this section of your fan page to try to sell. Remember give, give, give, value, value, value is the name of the marketing game that gets results. 

3. Content Creation. The content on your fan page should be 80% value that will resonate with your target market and 20% about what you do. You should have a blog so that you are sharing valuable information that you create positioning you as an expert in your niche, building an email list with an opt-in and funneling people from your fan page into your blog where you can further the relationship.

Creating content for your audience should not be a stressful or difficult task in marketing your business. Don't over think it trying to come up with the "right" words or the "perfect" post. When you try too hard that is when it gets over complicated.

Instead allow what is in your heart to flow out. In those moments when you are relaxed, in good spirits is when you have your best ideas. Speak your truth, what you are passionate about. Your experiences. The lessons you have learned. Come from a place of sharing for the pure joy of sharing not because you are trying to sell something or with the expectation for something to happen. Let go of the need to know what the result will be and just share.

Creating content for your business is a much more fun process that will attract the results you want when you allow yourself to be free from needing approval. From worrying about how many likes, comments or click throughs you will receive and allow yourself to live in the moment, in the creative process.

4. Facebook Ads. With good valuable content that you are creating through a blog, YouTube Channel, Souncloud, etc. you can share that value on your fan page and target followers who will find that information useful while setting yourself apart as an expert. 

A strategy that has worked very well for me over the last 6 months to help grow my fan page to over 2,000 likes is to boost a blog post once a week for $10. I don't spend more than $10 a week. This drives traffic to my blog, my opt in and my email list. I average 15-20 new likes to my page, 70 click throughs to my website, 5-7 new email subscribers. That is the results from one $10 ad once a week. Of course the more you spend on the ad the more people you reach and the more results you will have. I have been testing this strategy out with a low budget to ensure that I like the results before spending more. I doubt that I will spend more on one ad and instead boost 2-3 more posts every week for $10 each. I like the thought of giving more value throughout the week than to put everything into one post. 

5. Consistency. You should post 7-9 times per day on your fan page. Now before you pass out, that is a goal to strive for. If you can only post one time per day while you get the hang of things that is okay. Here are some tips to make this less intimidating:

  • Facebook has this awesome schedule feature on fan pages. I try to sit down for an hour on Sundays or Mondays and schedule out my content for the week. That way its done and I don't have to think about it for the rest of the week except to check my page for comments, likes and shares so I can respond. There is a drop down arrow right to the side of the "Publish" button. 
  • Create a Marketing Plan for yourself. Write down your favorite resources, blogs, etc. to pull content from. When you sit down to schedule out your content you don't have to think about it or remember. I share blog posts from Marie Forleo, Tiny Buddha, Women's Wellth, The Mogul Mom that my target market would also be interested in. Goodreads is a great resource to pull quotes from to share on your fan page. As long as you are thinking like your target audience and sharing content, yours and others, that they would find valuable you are on the right track. Sandi Krakowski has a great social media template that can help you stay on track with the type of content to post and when to post it. 

Being consistent is key. Don't go days without posting to your fan page. It will require hard work + consistency but the hard work is definitely worth it to attract new leads and grow your business for the long term. There is no get rich quick business model. There is only the "put in the hard ass work" to reap the benefits. Oprah was not built in a day.

Were these tips helpful in creating a fan-worthy Facebook business fan page? I would love to hear from you so please leave me a comment. Know a hard working creative woman in business that would benefit from this post? I would be so honored for you to share xo

P.S. Looking for a supportive community to help you creatively grow your business on Facebook and other social media platforms? Join us in The Creative Gristmill today and let's get your questions answered and your struggles resolved xo

April Williams is the #CreativeMomista and Soulpreneur of 2 boys + whimsical wavemaker + creative expressive + Texas country girl + branding junkie who loves green mint tea + horses + fuzzy socks + surrounding herself with high achieving amazing women + peppermint anything + the color red + cozy coffee shops. She is a branding strategist for creative women entrepreneurs and founder of Creative Brandista™ . 

Imagine. Create. Inspire.

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